Asal Oesoel: Unveiling Malaysia's Rich Tapestry

At the heart of Asal Oesoel lies a tale as old as time, where the equator placed us on the map and the bountiful natural resources of Malaysia became the threads of our unique cultural tapestry. This collection is a testament to our nation's wealth, a fusion of nature's bounty and the richness of our heritage.

Each design in this collection draws inspiration from Malaysia's diverse natural resources and the mosaic of our culture. Our campaign's ultimate mission is to rekindle the love for Malaysia on its Independence Day, to reawaken the spirit of unity and pride in the hearts of our audience.

Visually, we embark on a journey through the states of Malaysia, capturing their essence within our designs. Through the eyes of a traveler, we bring these elements to life in our styling, creating a vibrant narrative that resonates with the essence of each state.

Our campaign, "Re-ignite the Love," bridges the past with the present. "Asal Oesoel," meaning "Origin" in a bygone spelling, reflects our commitment to fusing the old and the contemporary. Our street-inspired typeface serves as a bridge between these two worlds, reminding us of our roots while embracing the now.